COVID-19 was a humanitarian crisis larger than others Morocco had faced in recent years. Limited national data was available to guide the response as the pandemic progressed. UNICEF and the High Commission for Planning (HCP) collaborated to generate data on the impact of COVID-19 on children and families in Morocco. This was the first time that UNICEF and the HCP collected data via phone in Morocco. Technical and financial investments in national data collection and analysis capacity were required. Two rounds of data were collected, and an additional child-focused analysis of the data was developed. The timely generation of data helped guide the responses by the Government, UNICEF and partners. UNICEF’s technical assistance and investment in the HCP addressed the immediate data needs and also laid the foundation for further assessments in 2020, and a third round of data collection in 2021.