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Behavior pattern analysis through anthropological and social data: Pakistan’s experience with COVID-19

UNICEF Pakistan introduced new data collection methodologies, research designs, and analysis frameworks to monitor the changing situation of people’s knowledge, attitudes and norms around COVID-19. UNICEF established an adaptable mechanism to generate, synthesize and use behavioural and social data to guide the COVID-19 response of the government and partners. They built from existing expertise in qualitative research, generated qualitative data through local and globally developed tools, and triangulated the data with additional quantitative and qualitative information including triangulation of self-reported responses with observational studies. UNICEF’s synthesis of data on behalf of partners and engagement with partners created a shared understanding of sentiment, behaviour and impact of COVID-19 on the population over time and supported actionable recommendations for policy, programmes, RCCE interventions and further research.

Source

UNICEF

Area of Work

Needs Assessments, Planning, Monitoring and Evaluation

Type

Case Study / Field Notes

Language

English

Year Published

2021

Last Checked

21/09/2021

DD/MM/YYYY

Region

South Asia